Monday 17 March 2008

World Bank website

The World Bank has put a new Google search facility on its website. It is a welcome addition. The basic search facility doesn't work well. For example, if you search for "china savings mobilization" today, the first three items returned are on housing finance in Africa, the consultative group to assist the poor, and development outreach. For the new search facility, the first three results are on savings mobilisation, urban savings mobilisation, and challenges facing China.

The World Bank is taking random online surveys of visitors asking them for their opinions of the website. Hopefully, the website will more appealing, or to use a catchphrase, more market focussed. If one looks at the websites of major companies such as microsoft.com or multinational organisations such as the EU at europa.eu/index_en.htm, they are better to look at, more informative, and easier to use.

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