Friday, 12 June 2015

Strategic innovation is frequent in DRC companies

Although producing a new product is the most visible way that a company can innovate, companies can also increase profits by innovation in their production methods or business strategy.  A 2013 survey from the DRC showed that these other types of innovation were also frequently introduced by businesses in the country:

Almost half of surveyed companies innovated in products, but at least a third of them innovated in each of the other types of innovation.  Over four out of ten firms introduced new marketing techniques, for example.  The results show a dynamic Congolese business community.

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